Pearl Glam® Beautyberry (Callicarpa)

Pearl Glam® Beautyberry (Callicarpa) is an upright deciduous shrub grown for purple-toned foliage and showy violet fruit. Deep blue-green leaves carry a dark purple hue through the growing season until frost.

Clusters of tiny white flowers attract bees and butterflies in late summer, followed by bright violet berries that can persist into early winter. Grow in full sun to part sun, with full sun providing the best shape.

Growing details

• Plant type: Deciduous shrub
• Mature height: 4–5 feet
• Mature spread: 3–4 feet
• Spacing: Approximately 3.5 feet apart
• Hardiness: USDA zones 5–8
• Light: Full sun to part sun
• Flowers: Tiny white blooms in late summer
• Fruit: Bright violet berries in fall, potentially lasting into early winter
• Foliage: Deep blue-green with dark purple tones
• Habit: Upright

Care and garden use

This low-maintenance shrub can be pruned in winter or early spring.

Use as an accent or in grouped plantings, borders, wildlife gardens, naturalized areas, sunny woodland edges, or suitably sized containers. Pair with holly or abelia where growing conditions suit each plant.

Image credit: Photos by Proven Winners, Pearl Glam® Beautyberry. Plants naturally vary in appearance and may differ from the images shown.